Evolution by Design - BMW 7 Series Evolution (Part 1 of 2). From left to right - E23, E32, E38, E65, F01, G11. Six generations spanning out from 1977 to 2016.
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A strong foundational Design Language enables companies to not only achieve recognition alone, but to create the 'INSTANT MEANING' to go with it. This is done by a process of sensory stimulation that immediately evokes relevant (hopefully positive) memories and associations that reinforce the efforts of marketing and brand experience in order to influence the customer deicison at hand.
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A strong foundational Design Language enables companies to not only achieve recognition alone, but to create the 'INSTANT MEANING' to go with it. This is done by a process of sensory stimulation that immediately evokes relevant (hopefully positive) memories and associations that reinforce the efforts of marketing and brand experience in order to influence the customer deicison at hand.
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Evolution vs. Progression - BMW 7 Series Evolution (Part 2 of 2). From left to right - E23, E32, E38, E65, F01, G11. Six generations spanning out from 1977 to 2016. .
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[Continuing from the previous post] There are two approaches. One is to say, we'll make everything different - one time we'll make apples, another time we'll make pears and that's a market driven philosophy. For every different kind of market, every different kind of need, we'll make a different product - they don't have to relate to one another. The other way to do it is to say, "Well actually we have a single philosophy, it's very deep, it drives us to create every product with the same value system, the same goals and that is what our company is all about." This thought to harmony indicates to the world that we have consistency. Through the design process, we attempt to bring the family of our products together with certain styling elements that give a person the knowledge that they're dealing with a consistent, deep rooted, philosophical company. And at the same time we're putting in an enormous amount of energy into details that bring across that particular personality of what this product is.
The other aspect that defines design identity is how well the products relate to the content of their technical capabilities - What is their technical content, their engineering heart, and what is aesthetic innovation that communicates that?
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Tribute to the genius of Chris Bangle.
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@bmw
@cardesignworld
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[Continuing from the previous post] There are two approaches. One is to say, we'll make everything different - one time we'll make apples, another time we'll make pears and that's a market driven philosophy. For every different kind of market, every different kind of need, we'll make a different product - they don't have to relate to one another. The other way to do it is to say, "Well actually we have a single philosophy, it's very deep, it drives us to create every product with the same value system, the same goals and that is what our company is all about." This thought to harmony indicates to the world that we have consistency. Through the design process, we attempt to bring the family of our products together with certain styling elements that give a person the knowledge that they're dealing with a consistent, deep rooted, philosophical company. And at the same time we're putting in an enormous amount of energy into details that bring across that particular personality of what this product is.
The other aspect that defines design identity is how well the products relate to the content of their technical capabilities - What is their technical content, their engineering heart, and what is aesthetic innovation that communicates that?
.
.
Tribute to the genius of Chris Bangle.
.
.
@bmw
@cardesignworld
